Harold Lloyd, a renowned retail specialist, and
our spokesperson for our first "Super Skills" training
video, will show you why food demonstrations and sampling programs are
two of the most successful ways to get customers to buy more. This
training video motivates supermarket dairy, deli, bakery and
foodservice employees to sell more through four actionables:
- Engage their senses
- Show your passion for food
- Talk about product
- Personalize their experience
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The video program also covers active and passive
sampling, plus "how-to" demonstration and sampling guides
that will be available on the IDDBA website.
To order or for more information, please
contact IDDBA's Education Department at (608) 238-7908, or education@iddba.org
