Predicting the future begins with benchmarking the past.  For the last 15 years, the IDDBA has conducted major  consumer research studies at five-year intervals to determine the shifts in consumer eating, how habits, tastes,  and preferences have changed, and the implications of those changes for in-store delis and bakeries. This new research shows how consumers are modifying food  shopping behavior in the current economy. Other topics include insight on the increasing concerns about weight and obesity and how consumers are changing behavior, the  growing desirability of green, organic, and natural products; what and why consumers buy from food service outlets and how supermarket delis and bakeries can adjust their operations to maximize their share of the consumer market; the buying triggers and market drivers of  best-selling products in various formats, and tactics to increase sales and market share. Join Dr. Rosita Thomas, President, Thomas Opinion Research, as she highlights the historical changes and provides insight on future predictions for driving customer satisfaction through product displays, freshness, cleanliness, quality, price/value, labeling/packaging, portion size, custom  orders, staffing, taste, sampling, and customer service.

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Consumers in the Deli & in the Bakery
Dr. Rosita Thomas, Thomas Opinion Research

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