In the very recent past, the lack of time was the major driver in how consumers thought about and shopped for food. In today`s economy, time-starved customers are still a factor but they`re also looking at the impact on their pocket book, their waist lines, and their overall health. Expect to see an increase in the demand for fresh,  packaged, healthy, convenience foods, at a value price.  Consumer lifestyles will dictate how and where people  shop and their style of eating. Social issues will still impact eating behavior as consumers shift back into a pre-recession shopping mentality. The environment, eating local, natural and organics, and healthful eating, in general,
will drive new growth. Age segmentation and cohort groupings will also factor into new growth opportunities. Join Carol Christison, Executive Director of the International Dairy-Deli-Bakery Association, as she shares her insight on how shifts in food spending and changing  population dynamics will create new food trends.

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Game Changers: Food, Fads, and the Future ®
Carol Christison, IDDBA Executive Director

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